Social Media, Facebook: The community context

Posted on October 27, 2013 Updated on November 4, 2013

Social media has proven to be crucial and has become part of people’s lives in personal, academic, and professional aspects. Businesses and marketers cannot turn blind eyes to the potential social media has in connecting them to their target market. 58% of the internet users in New Zealand interact via social networking sites for both hedonic and utilitarian motivations. Businesses need to be where the consumers are, and social media presents that perfect opportunity. Social Networking site users perform various activities such as join personal and professional networks, blog, give reviews which makes them open for dialogue by the marketers. Marketers then have the opportunity to influence the users and turn prospects into customers and customers into advocates for businesses.

Facebook is a fun way to connect with friends, family and business contacts. Users can share their life events in terms of images, status, and achievements. Users exchange information based on their needs and that defines their sub culture on consumption. This articles talks about users’ sub culture of consumption on Facebook, 10 must know things about social media, and propositions of brand relationships in social media. Click here for the complete article Facebook Community context